Jie Meng Ph.D., PGCT, CMBE

- A technopsychological and behavioural researcher in digital and virtual economy
- Senior lecturer in digital analysis, Chief Programme Director of IDT
- Programme Director of MSc Digital Marketing.

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Institute of Digital Technologies,
Loughborough University London,



Lesney Avenue
The Broadcast Centre
Here East
Queen Elizabeth Olympic Park
Stratford
United Kingdom, E20 3BS

Email: j.meng at lboro.ac.uk, mktmeng at gmail.com
Tel: 0044-(0)2038051325

Institutional Webpage



Short Bio.

I am in Digital Technologies and work as the programme director of MSc Digital Marketing at Institute of Digital Technologies , Loughborough University London. Prior to Loughborough, I worked in the U.K. and Australia. My current research concerns the consumer self, digital efficacy and digital wellbeing of electronic marketing, including web content, social media, tech-based communication and AI recommendation.

Call for Submission to Special Issue for "AI’s Contribution to New Insights of Digital Behaviour and Service Economy" in Frontiers in Artificial Intelligence , Submission EXTENDED to Feb 16, 2023


Guest Editor: Xiaowei Huang, Jie Meng, Shuang Ma and Chris (Ning) Chen


Call for Submission to Special Issue for "Digital Transformation" in Internet Research, (Impact Factor 6.773), Submission due Sep 30, 2023


Guest Editor: Yonggui Wang, Si Shi, Jie Meng, and Xiang (Robert) Li

Call for Submissions to the MDPI Topic "Complex Networks and Social Networks", Topic Editor: Jie Meng, Xiaowei Huang, Minghui Qian, Zhixuan Xu, due in July 2024.




Potential PhD Opportunity,

PhD Studentships in Digital Technologies at Loughborough University London
The Institute for Digital Technologies at Loughborough University London aims to address major technological challenges, with a focus on machine learning, data analytics, Internet of Things, cyber security, intelligent mobility, immersive and interactive technologies, 5G applications, and human behaviour analysis. It has secured funding for three full-time PhD studentships working on these exciting research areas for three years, opening to all UK/EU applicants and starting in October 2019. In particular, there are a few areas of interests regarding computational advertising and intelligent new media that I would like to recruit PhD students.



If you are interested in doing a PhD in the relevant research areas with me , please feel free to contact me. Loughborough University has a set of established scholarship schemes, including Loughborough china scholarship council scheme (with the expected internal application deadline in Jan 2020 and the external application deadline in March 2020) and Loughborough University Great China Scholarships in UK . The key scholarship schemes are listed as follows.

• PGR loans
• Wellcome Trust
• British Council (Newton fund)
• Commonwealth Scholarships
• Chinese Scholarship Council
• Petroleum Technology Development Fund (PTDF)
• Niger Delta Development Commission (NDDC) or Tertiary Education Trust (TET)
• Research Councils (CDT, DTP and iCASE awards)