I am in Digital Technologies and work as the programme director of MSc Digital Marketing
at Institute of Digital Technologies ,
Loughborough University London.
Prior to Loughborough, I worked in the U.K. and Australia.
My current research concerns the consumer self, digital efficacy and digital wellbeing of electronic marketing,
including web content, social media, tech-based communication and AI recommendation.
Call for Submission to Special Issue for "AI’s Contribution to New Insights of Digital Behaviour and Service Economy" in Frontiers in Artificial Intelligence , Submission EXTENDED to Feb 16, 2023
Guest Editor: Xiaowei Huang, Jie Meng, Shuang Ma and Chris (Ning) Chen
Call for Submission to Special Issue for "Digital Transformation" in Internet Research, (Impact Factor 6.773), Submission due Sep 30, 2023
Guest Editor: Yonggui Wang, Si Shi, Jie Meng, and Xiang (Robert) Li
Call for Submissions to the MDPI Topic "Complex Networks and Social Networks", Topic Editor: Jie Meng, Xiaowei Huang, Minghui Qian, Zhixuan Xu, due in July 2024.
PhD Studentships in Digital Technologies at Loughborough University London
The Institute for Digital Technologies at Loughborough University London aims to address major technological
challenges, with a focus on machine learning, data analytics, Internet of Things, cyber security, intelligent mobility,
immersive and interactive technologies, 5G applications, and human behaviour analysis. It has secured funding for three
full-time PhD studentships working on these exciting research areas for three years, opening to all UK/EU applicants
and starting in October 2019. In particular, there are a few areas of interests regarding computational advertising and
intelligent new media that I would like to recruit PhD students.
If you are interested in doing a PhD in the
relevant research areas with me , please feel free to contact me. Loughborough University has a set of established
scholarship schemes, including Loughborough china scholarship council scheme (with the expected internal application
deadline in Jan 2020 and the external application deadline in March 2020) and Loughborough University Great China Scholarships in UK .
The key scholarship schemes are listed as follows.
• PGR loans
• Wellcome Trust
• British Council (Newton fund)
• Commonwealth Scholarships
• Chinese Scholarship Council
• Petroleum Technology Development Fund (PTDF)
• Niger Delta Development Commission (NDDC) or Tertiary Education Trust (TET)
• Research Councils (CDT, DTP and iCASE awards)
• Ying Feng (completed), Project: Experimentalisation and Theorisation of Digital Agency in Web-based Communication
• Ijeoma Ogiemwonyi(near completion), Project: Cookieless Advertising and Optimisation
• Yilin Feng (near completion), Project: User Recommendation and Marketing Systems
• Ruyu Yun (4th year), Project: Immersive Technology, Liminal Experience, and Consumer Psychology
• Simon Akudinobi (4th year), Project: From Pixels to Personas: How Anthropomorphism Shapes Perceptions of Virtual Influencers’ Authenticity and Credibility
• En Chen (2nd year), Project: Content Recommendation and Behavioural Outcomes of Cognitive Diversity
• Jian Zhao (2nd year), Project: Corporate Digitalisation Strategy and Performance
• Junding Liu (2nd year), Project: NFT and Network Transformation
• Yuexiang Wang (1st year), Project: Granular Data and Digital Affordance in M-Commerce
• Weiyi Tian (1st year), Project: How AI Collaborates with Cognitive and Affective Diversity
• Liang Xie (1st year), Project: Gen-AI and Emotive Transfer via Multi-sensory Modelling
Loughborough University and China Scholarship Council (CSC） Scholarship Opportunity
• Loughborough University will co-sponsor PhD studeis in the listed schools, as seen from the university scholarship infomation webpage
• 2024-2025 academic year's CSC-LU scholarship information is to be released once available.
• Dealine of application is usually at the end of Jan if to target the Oct entry opportunity.
Jie Meng, Roger Layton, Yimin Huang. (2016). Why do some consumers shop in this pharmacy for health-products?
A cross-check of vulnerable characteristics and store types, Journal of Retailing and Consumer Services., Vol 30 (May),
pp. 116-130.
Heng Lian, Taeryon Choi, Jie Meng, Seongil Jo. (2016). Posterior Convergence for Bayesian Functional Linear Regression.
Journal of Multivariate Analysis, Vol. 150 (Sep), pp. 27-41.
Heng Lian, Jie Meng, & Zengyan Fan. (2015). Simultaneous estimation of linear conditional quantiles with penalized
splines. Journal of Multivariate Analysis, 141 (na), pp.1-21.
Heng Lian, Jie Meng, Kaifeng Zhao, (2015). Spline estimator for simultaneous variable selection and constant coefficient
identification in high-dimensional generalized varying-coefficient models, Journal of Multivariate Analysis, Vol. 141,
Iss. C, pp. 81-103.
Jie Meng. (2015). Sustainability: A framework of typology based on efficiency and effectiveness, Journal of
Macromarketing. Vol. 35, Iss:1, pp. 84-98.
Peng Lai, Jie Meng, and Heng Lian. (2015). Polynomial spline approach for variable selection and estimation in varying
coefficient models for time series data, Statistics and Probability Letters. Vol. 96 (Jan), pp. 21-27.
Jie Meng, Roger Layton. (2011). Understand manager's marketing strategy choice in a collaborated competition industry:
linking context awareness with general strategy, European Business Review. Vol. 23 Iss: 5, pp.477-501.
Conference Paper
Ying Feng, Jie Meng. Exploring the Dimensions of Technological Anthropomorphism: Insights into Human-Agent Interaction and Consumer Behaviour, ACR 2024, Paris, France, Sep 26-29.
Ruyu Yun, Jie Meng, Exploring AR Liminoid Spaces: A Study on Consumer Possible Selves in the Metaverse, Track Digital Marketing & Social Media, the EMAC Annual Conference 2024, Bucharest, Romania, May 28-31, 2024.
Ruyu Yun, Jie Meng, Realizing Daydreams: Empirical Evidence on Consumer Possible Identity Exploration and Brand Attitude through Immersive Technologies, AMA Summer Academic Conference, Boston, USA. August 16-18, 2024.
Yi Dong, Ronghui Mu, Gaojie Jin, Yi Qi, Jinwei Hu, Xingyu Zhao, Jie Meng, Wenjie Ruan, Xiaowei Huang, Building Guardrails for Large Language Models, The Forty-first International Conference on Machine Learning (ICML), Vienna, Austria, July 21-27, 2024.
Ying Feng, Jie Meng, Choosing the Perfect Coach: Real Person, Avatar, Humanoid Robot or Robot Dog? Empirical Studies of Para-social Relationship Formation in Exercise Experience, AMA Summer Conference, San Francisco USA, August 4-6, 2023.
Ying Feng, Jie Meng, Impact of Digital Agent’s Types and Humanoid Features on Parasocial Relationship: Evidence of Online Gym Exercises, EMAC Annual Conference, Track: Services Marketing, Odense, Denmark, May 23-26, 2023.
Ruyu Yun, Jie Meng, Influencers versus Collective Atmospherics Impact on Buying Intentions in Livestreaming E-Commerce: An Integrated Examination of Bandwagon and Halo Effects, EMAC Annual Conference, Track: Digital Marketing & Social Media, Odense, Denmark, May 23-26, 2023.
Yilin Feng, Jie Meng, Priming Digital Identities for Assortment Recommendation: Development of Web-based Application of Data Collection Tool Capturing Consumer’s Identities against Brand and Influencer in Advertisin, EMAC Annual Conference, Track: Methods, Modelling & Marketing Analytics, Odense, Denmark, May 23-26, 2023.
Ruyu Yun, Jie Meng, An Investigation of Influencers to Audience and Audience to Audience Interaction Mechanism in Livestream E-Commerce, 2023 Global Marketing Conference, Track:Consumer Behavior in the Technological World, Seoul, Korea, 2023.
Jie Meng, How Does Distance Matter to Third-place Experience? Role of Seat Arrangements and Social Distancing Sinages, 2023 Global Marketing Conference, Track: Marketing in a Social and Virtual Space, Seoul, Korea, 2023.
Jie Meng, Exploring The Data Authorisation to Third-Market in Cookies Marketing: Role of Trust on Platform, Business’s Privacy Assurance, Consumer Controllability and Reward, 2023 Global Marketing Conference, Track: Consumer Behavior in the Technological World, Seoul, Korea, 2023.
Jie Meng, Yik Shun Ma, Examining the Effectiveness of Fashion Marketing on Social Media:
An Experiment on Influencer’s Reputation, Post Type, and Online eWOM Valence, Global Fashion Management
Conference, Paris, France, 2019.
Jie Meng, Jiaying Wang, Adopting Dissonance -Solving Approach to Investigate Luxury Social Media Advertising:
Role of Gaps in Self, Projective Self, Influencer and Brand Image, Global Fashion Management Conference, Paris, France, 2019.
Jie Meng, Emily Cooper, Yan Sun, Experiments on the effectiveness of marketing communications tactics to support
‘unappealing’ animals, 48th EMAC Annual Conference, Hamburg, Germany, 2019.
Jie Meng, Information-based and conformity-based delight of online tribalism: The effect on self-and social identity
moderated by user activeness, Global Marketing Conference, Tokyo, Japan, 2018.
Jie Meng, How will polarised word-of-mouth evolve mild? A simulated experiment of information preference, decay speed,
and halo effect, 47th EMAC Annual Conference, Glasgow, UK, 2018.
Jie Meng, Minghui Qian, Zhixuan Xu, Experiment on information stickiness in word-of-mouth transmission, the 5th
Business Systems Laboratory International Symposium, Naples, Italy, 2018.
Minghui Qian, Zhixuan Xu, and Jie Meng, Using active FSVM learning method to elicit individual tacit knowledge of brand
consideration, the 5th Business Systems Laboratory International Symposium, Naples, Italy, 2018.
Xiaowei Huang, Qingliang Chen, Jie Meng and Kaile Su, Reconfigurability in reactive multiagent systems, International
Joint Conference on Artificial Intelligence (IJCAI), New York, USA, 2017.
Jie Meng, Roger Layton, Multi-level patterns of efficiency and effectiveness of a marketing system, 41st Macromarketing
Conference, Dublin, Ireland, 2016.
Jie Meng, Hume Winzar, Assortment, location and price differentiation and impacts on macro patterns of efficiency and
effectiveness: an experiment through agent-based models, New Zealand Marketing Academy Conference (ANZMAC), Sydney, Australia, 2015.
Jie Meng, Retail competition in price and assortment and evolution: a simulated experiment, Annual Complexity in Business Conference,
Washington, DC, US, 2015.
Jie Meng, Efficiency, effectiveness, and sustainable marketing: a literature review, New Zealand Marketing Academy
Conference (ANZMAC), Brisbane, 2014.
Jie Meng, Vulnerable consumers and the retail pharmacy selection process,
New Zealand Marketing Academy Conference (ANZMAC), Perth, Australia, 2011.
Jie Meng, Is pharmacy’s role approaching convergent or diversified: an overall examination of marketing
efficiency and effectiveness by assortments analysis in urban China, Academy of Marketing Conference (AMC), Coventry, UK, 2010.
Jie Meng, Unmasking urban Chinese consumers’ assortment and pharmacy choices, China and India Consumer Insight (CICI),
Tsinghua University & Yale School of Management, Beijing, China, 2010.
Roger Layton, Zhirong Duan, Jie Meng, The contemporary research in marketing systems, International Symposium of
Marketing Sciences (ISMM), Tianjin, China, 2009.
Jie Meng, An empirical examination for the collaboration and competition in pharmacy marketing system:
linking survey data with agent-based modelling, Collaborative Agents-Research and Development (CARE), Australasian
Joint Conference of Artificial Intelligence (AI’09), Melbourne, 2009.
Zhirong Duan, Jie Meng, Should variety-seeking be encouraged to promote less popular destinations? Australian & New
Zealand Marketing Academy Conference (ANZMAC), 2009, Melbourne, Australia.
Jie Meng, The embedded structure and emergent patterns of marketing system: an interpretation of empirical-based
agent-based modelling, Australian & New Zealand Marketing Academy Conference (ANZMAC), 2008, Sydney, Australia.
Jie Meng, An overview of marketing system’s performance: efficiency and effectiveness, Australian & New Zealand
Marketing Academy Conference (ANZMAC), 2008, Sydney, Australia.
Recent Funding and Grants
“Test Coverage Metrics for Artificial Intelligence - V2.0”
“Automated Verification and Synthesis of Smart Factories”
Funding Body: National Natural Science Foundation of China Research (NSFC)
Grant No. 61772232/F020101
Investigators: Xiaowei Huang, Jie Meng, Ron van der Meyden
Duration: 2018-2021
Fund: RMB￥750,000
Completed
• Invited book review: Creating Value with Big Data Analytics, Routledge.
• Invited guest editor for a special issue in Frontiers in Artificial Intelligence,later 2022.
• Invited guest editor for a special issue in Internet Research, later 2022.
• Co-chair the Track of Service Marketing, China Marketing International Conference ( CMIC), China, 2019-2022.
• Invited Workshop on “Digital Analytics and Simulation Research” for MRes and doctoral students in School of Information Resource Management, Renmin University of China, in person 2019, virtually 2020, 2021, and 2022
Teaching Calibre
Current Leadership of Teaching at Loughborough University
1. Semester 1, 2019-2022. Postgraduate, MSc Digital Marketing Programme. Strategic Marketing Management, Loughborough University London
2. Semester 1, 2019-2022. Postgraduate, MSc Digital Marketing Programme. Design Practices in Digital Industries, Loughborough University London
3. Semester 2, 2019-2020. Postgraduate, MSc Digital Marketing Programme. Strategy and Planning, Loughborough University London
4. Semester 2, 2020-2022. Postgraduate, MSc Digital Marketing Programme. Digital Technologies for Market Analysis, Loughborough University London
Referee Experience
• European Marketing Journal
• Journal of Macromarketing
• Journal of Retailing and Consumer Services
• Sustainability
• International Journal of Entrepreneurial Behavior & Research
External Advisory Board or Other Activities
• Subject Board Examiner for "Management and Marketing", University of Durham 2023 till now
• Subject Board Examiner for “Advertising and Marketing”, Lincoln University 2017-2021
• Guest lecturer and Supervisor in Bristol University,2022
• Guest lecturer in Middlesex University, 2022
• Visiting Professor for RUC Summer School, Renmin University of China, 2022 till now
